I’m Sam—designer, creative director, and the founder of YEE HAW. I started this brand because I realized something was missing. Since the first time I started having sex or even thinking about masturbation, I never saw a brand that truly spoke to me—my desires, my body, my experience. I wanted clean, plant-based products that were actually good for me, from a brand that felt fun, smart, and focused on my pleasure—not just on pleasing a partner.

I was lucky to grow up in a sex-positive home, where talking about sex with my mom and sister was normal. But I know that’s not the case for everyone. Most of us are figuring it out as we go—usually mid-ride. So I created YEE HAW not just to make amazing intimate products, but to build a space where we can talk openly, learn from each other, and celebrate all the ways people experience pleasure—without shame.